Coca-Cola to provide beverages for Baja Fresh
July 19, 2007
by FoodBusinessNews.net Staff
THOUSAND OAKS, CALIF. — Baja Fresh and The Coca-Cola Co. have reached a five-year beverage contract. Under the contract, Coca-Cola Foodservice and Hospitality, a division of Coca-Cola North America, will be the beverage provider for Baja Fresh.
"Coca-Cola brings a full range of products and support, including marketing and consumer insights, as well as the best fountain drinks for our Baja Fresh restaurant customers," said James Walker, president of Baja Fresh. "We know they’ll be great partners to help us grow our business and our profits."
Coca-Cola will provide Coke, Diet Coke, Sprite, Minute Maid juices as well as Evian and Dasani waters to Baja Fresh.