Coca-Cola reaches distribution pact for glaceau
August 31, 2007
by Eric Schroeder
ATLANTA — The Coca-Cola Co. reached agreement with its bottling partners, including Coca-Cola Enterprises Inc. among others, to distribute glaceau brands smartwater, vitaminwater and vitaminenergy.
Coca-Cola Enterprises will carry all major package sizes and flavors of each glaceau brand in the majority of its U.S. territories beginning Nov. 5. Other glaceau distributors, including Big Geyser, Haralambos, Kalil, John Lenore & Co., and Honickman will continue to distribute glaceau in their respective regions.
"The powerful combination of our Coca-Cola bottling partners and these glaceau distributors will allow us to continue to accelerate glaceau’s impressive growth well into the future," said Muhtar Kent, president and chief operating officer for The Coca-Cola Co. "This operating model will appropriately benefit our system, bring value to our customers and deliver attractive returns to our shareowners."