Founder of Peet's Coffee & Tea dies
August 31, 2007
by Editorial Staff
EMERYVILLE, CALIF. — Alfred Peet, founder of Peet’s Coffee & Tea, died in Ashland, Ore., on Aug. 29. He was 87 years old.
Mr. Peet opened the first Peet’s store in Berkeley, Calif., in 1966, pioneering the coffee roasting style that inspired the specialty coffee revolution.