P&G to offer Dunkin' Donuts Coffee in retail channels
August 13, 2007
by FoodBusinessNews.net Staff
CINCINNATI — Dunkin’ Donuts coffee is going to be made available at retail outlets across the country in August and September though a licensing agreement with Procter & Gamble.
"We are thrilled to be working with Procter & Gamble to introduce new consumers across the country to our great-tasting coffee, and we are pleased with the initial response from retailers," said Robert Rodriguez, Dunkin’ Donuts brand president. "Dunkin’ Donuts packaged coffee at retail will also make it even more convenient for our loyal consumer base to enjoy our coffee at home or on the go."
The initiative goes along with the company’s long-term strategic brand-building move and expansion efforts to introduce the brand to new markets across the country and deepen its relationship with consumers in existing markets.
Dunkin’ Donuts coffee will be available in flavors such as Original Blend, French Vanilla, Dunkin’ Decaf, Hazelnut and Cinnamon Spice. The coffee will be available in a 12-oz package for a suggested price of $7.99 and a 40-oz package for a suggested price of $15.99.
P&G Coffee will manufacture, distribute and market the packaged coffee, and Dunkin’ Donuts coffee will be the latest expansion in its portfolio of coffee, which includes Folgers Gourmet Selections and Millstone.