NOS Energy Drink to introduce PowerShot
March 19, 2008
by FoodBusinessNews.net Staff
ENGLEWOOD CLIFFS, N.J. — NOS Energy Drink is launching NOS PowerShot, an energy shot drink, in May.
"NOS PowerShot addresses a different consumption occasion than standard energy drinks, when consumers don’t have the time or the patience to consume a 16-oz can or 22-oz bottle," said Mike Fine, Energy brand director for Fuze Beverages. "NOS PowerShot packs a big punch of caffeine, vitamins and amino acids, for those who want it quickly."
The new product is 2-oz and is targeted at consumers who desire quick, high-impact energy. The drink concentrates the same level of caffeine, taurine, l-carnitine, inositol and panax ginseng found in an 8-oz serving of the energy drink. In addition, it contains a formulation of higher levels of niacin, vitamin B6 and B12 than that found in the regular energy drink.
The new product will be found at many national retailers for a suggested retail price of $2.99.