Starbucks to launch chocolate line this month
March 04, 2008
by Keith Nunes
SEATTLE – Starbucks Coffee Co. will launch its Starbucks Chocolate portfolio this month nationwide. The new products were developed by the Artisan Confectionery Co., a subsidiary of The Hershey Co.
"Chocolate has always been a special part of the coffeehouse experience," said Wendy Pinero, vice-president of consumer products for Starbucks Coffee Co. "We are excited to extend the Starbucks Experience into the world of premium chocolates with the same passion and care as we do our specialty coffees."
The new line of products include dark mocha and milk chocolate bars and tasting squares; Tazo Chai, Passion and Citron tea-infused squares; Caffe Mocha, Chai, Espresso, Caramel Macchiato and Madagascar Vanilla Bean Truffles; and milk chocolate covered Caffe Verona Coffee Beans.
The new line of chocolates will not be available in Starbucks stores during the launch. They will be sold at grocery stores, club stores and drug stores, and have a suggested retail price starting at $2.99.