Vitasoy Lite Plus debuts

by Keith Nunes
Share This:

AYER, MASS. — Vitasoy has introduced a light soymilk called Vitasoy Lite Plus. Available in plain, chocolate and vanilla flavors, the new soymilk offers 30% of a consumer’s daily value in calcium, fructan to boost calcium absorption, and 4 grams of fiber.

Vitasoy Lite Plus has an average of 14.4% fewer calories than other refrigerated soymilks, according to the company.

"If you’re looking for fewer calories and less sugar and carbohydrates, Vitasoy Lite Plus is the light soymilk to choose," said Walt Riglian, president and chief executive officer.

Available nationwide, the new product is packaged in a 32-oz container and has a suggested retail price of $2.29 to $2.49.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.