Vitasoy Lite Plus debuts
July 24, 2008
by Keith Nunes
AYER, MASS. — Vitasoy has introduced a light soymilk called Vitasoy Lite Plus. Available in plain, chocolate and vanilla flavors, the new soymilk offers 30% of a consumer’s daily value in calcium, fructan to boost calcium absorption, and 4 grams of fiber.
Vitasoy Lite Plus has an average of 14.4% fewer calories than other refrigerated soymilks, according to the company.
"If you’re looking for fewer calories and less sugar and carbohydrates, Vitasoy Lite Plus is the light soymilk to choose," said Walt Riglian, president and chief executive officer.
Available nationwide, the new product is packaged in a 32-oz container and has a suggested retail price of $2.29 to $2.49.