Anheuser-Busch creates 9th Street Beverages
September 03, 2008
by Keith Nunes
ST. LOUIS — Anheuser-Busch has created 9th Street Beverages L.L.C., a subsidiary that will focus on expanding the company’s position in the non-alcoholic beverage business. Anheuser-Busch brands that will be a part of 9th Street Beverages include 180 Energy, Borba Skin Balance Water, Icelandic Glacial and Monster.
"With the success of our non-alcohol portfolio and opportunities to continue the momentum, we felt the time was right to bring further focus to this segment of our business," said David English, vice-president and general manager of 9th Street Beverages. "We have a great strategy and with the addition of a dedicated sales team, we’re excited about the future."
The creation of the subsidiary allows Anheuser-Busch to separate its beer and non-alcoholic beverage businesses.
"Our focus will be on reaching new consumers in accounts where alcohol products are sold as well as accounts where alcohol may not typically have a presence …" Mr. English said. New sales opportunity venues he cited include travel and transportation, at-work retail and specialty outlets such as spas, gyms and health stores.
In addition to Mr. English, the subsidiary’s leadership team includes Brian Belobradic, vice-president of sales, and Tom Burkemper, director of marketing.