Beverage comes with probiotics in cap
June 05, 2009
by Jeff Gelski
CLEVELAND — Ganeden Biotech, Inc. and Liquid Health Labs are collaborating to sell a new probiotic-enhanced beverage using PowerCap technology from Liquid Health Labs, Deerfield, N.H.
The beverage, called FHS or "Fresh Healthy Stuff," includes 12 ounces of ultra purified water and a powdered formulation stored inside the bottled cap. The formulation is made up of GanedenBC30 (Bacillus coagulans GBI-30, 6086) probiotic strains from Cleveland-based Ganeden Biotech, antioxidants from fruit concentrates, vitamins and prebiotic fiber.
Pressing a button releases the powder into the water to create the flavored beverage. The beverages are available for national distribution and will be on display at the "Best of Food Thinking 2009," the Institute of Food Technologists’ annual meeting and food exposition, starting Saturday in Anaheim, Calif.
"This new probiotic blend will answer the demands of both the probiotics and beverage industries by creating a shelf stable probiotic beverage that does not require refrigeration," said Andrew Lefkowitz, chief executive officer of Ganeden Biotech.
Derek Hopkins, president of Liquid Health Labs, said, "With digestion and immunity continuing to be important health topics for many consumers, and the challenges of using probiotics in traditional beverages, developing a probiotic line with PowerCap technology was a natural choice for us."