Apple & Eve launches organic juice boxes

by Jeff Gelski
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PORT WASHINGTON, N.Y. — Apple & Eve has expanded its Sesame Street line of juice boxes by launching Sesame Street Organics 100% Fruit Juice Boxes. They are fortified with calcium, contain a full day’s supply of vitamin C and come in three flavors: Big Bird’s Apple, Elmo’s Punch and Ernie’s Berry.

The products are certified organic, according to the U.S. Department of Agriculture’s National Organic Program rules. They are packaged in 4-oz juice boxes and available in supermarkets, club stores, health food stores and retail outlets. Single-flavor four packs sell for $1.69. A 36-count club store variety pack sells for $10.99.

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