Coca-Cola's PlantBottle packaging hits the market
November 16, 2009
by Allison Sebolt
ATLANTA — Beverages in the The Coca-Cola Co.’s PlantBottle packaging are beginning to arrive on store shelves in markets throughout the world. The PlantBottle PET plastic bottles are made partially from plants and are 100% recyclable.
“Today we are taking a major step along our sustainable packaging journey as The Coca-Cola Co. becomes the first-to-market with a recyclable PET plastic bottle made partially from plants,” said Muhtar Kent, chairman and chief executive officer. “From Coke brands in Copenhagen to Dasani water in the Western United States, we are starting to roll out the first generation of the bottle of the future.”
The new packaging helps reduce the company’s dependence on petroleum, and the carbon footprint for PlantBottle is smaller than bottles made with traditional PET.
Products such as Coca-Cola, Sprite, Fresca and Dasani Water will be available in the packaging in Western Canada beginning in December. Select markets in the western United States, including Seattle, San Francisco and Los Angeles, will have the packaging available in sparkling brands and Dasani in several sizes beginning in January. The packaging is currently available in some products in Denmark, and future launches are being planned for other markets, including Brazil, Japan and Mexico.