Single-serve beverages from Tassimo, Starbucks
November 16, 2009
by Allison Sebolt
TARRYTOWN, N.Y. — Tassimo hot beverage system and Starbucks are now offering two new single-serve coffeehouse-style beverages, Starbucks Latte Primo and Starbucks Cappuccino Primo for Tassimo.
“We’ve worked with Starbucks to provide Tassimo consumers with an outstanding single-serve experience,” said Lorraine Hansen, senior vice-president and general manager for U.S. coffee at Kraft Foods Inc. “We’re thrilled to offer — and we think consumers will be delighted with — these additional options from Starbucks, a brand that’s synonymous with super-premium high-quality coffee. We continue to make it a priority to offer our consumers an exciting range of beverages they can enjoy in the comfort of their homes.”
The new beverages will be available to order on-line starting Nov. 17 and will be at national retailers beginning Dec. 1. The suggested retail price for a package of eight beverages is $10.99.
This is not the first time the two brands have worked together to offer a product as they introduced Starbucks coffee T Discs in 2007.