Nestle Waters introduces new lighter bottle
December 17, 2009
GREENWICH, CONN. — Nestle Waters North America, Inc. is introducing a new Eco-Shape bottle as a part of the company’s efforts to reduce plastic consumption across its portfolio.
“Bottled water continues to be one of the fastest growing packaged beverages,” said Andrius Dapkus, director of innovations and renovations. “With about 70% of U.S. households drinking bottled water, reducing the plastic in our bottles is one of the best ways to reduce our carbon footprint.”
The new bottle is an updated version of the 2007 Eco-Shape bottle and weighs 9.3 grams on average and is 60% less plastic than the company’s original half-liter PET bottle first introduced in the mid-1990s.
The bottle currently is rolling out in Poland Spring Brand Natural Spring Water, Arrowhead Brand Mountain Spring Water and Nestle Pure Life Purified Water, and the company will extend the new bottle to the remaining half-liter regional spring water brands beginning in the spring.
“This second-generation Eco-Shape bottle is our gold standard for lightweighting and is among the lightest half-liter plastic bottles available in the marketplace today,” Mr. Dapkus said. “We’ve reduced our use of plastic resin by 80 million lbs annually while also making sure the bottle is durable and appealing for consumers.”