Tazo introduces Well Being teas
November 30, 2009
by Keith Nunes
SEATTLE – Tazo Teas, a brand owned by Starbucks Corp., has introduced Well Being teas. The new line features three varieties, including Thrive, Rest and Focus.
“Tea drinkers are loyal to Tazo because of our high quality and delicious tasting products,” said Mike De La Cruz, manager of R.&D. for Hand Crafted Beverages & Tazo Tea. “Thoughtfully crafted to provide everyday balance, we hope Tazo Thrive, Tazo Rest and Tazo Focus offer a sense of well being and the exceptional taste our consumers are seeking.”
Tazo Rest is a caffeine-free blend of rose petals, valerian root and herbs. Tazo Thrive is a blend of green teas and botanicals, and includes antioxidants. Tazo Focus is a mix of black tea, roasted yerba maté, orange essence and cocoa peel.
The new line of teas will be available nationwide in February 2010. Each blend will be available in 16-count boxes at the suggested retail price of $3.99 in the United States.