Seattle's Best introduces R.-T.-D. coffees
January 13, 2010
SEATTLE — Seattle’s Best Coffee is launching a line of branded ice latte coffee drinks, effectively entering the brand into the ready-to-drink coffee category.
The new products are being introduced through the North American Coffee Partnership, which is a joint venture between Starbucks Corp. and Pepsi-Cola North America Beverages.
“We are well-positioned to continue the growth of Seattle’s Best Coffee by broadening our overall portfolio and awareness in new channels, bringing new customers to the brand,” said Michelle Gass, vice-president of franchise development. “By entering the growing ready-to-drink coffee category, Seattle’s Best Coffee is able to meet the needs of more specialty coffee consumers looking for a high-quality, uncommonly smooth ready-to-drink coffee experience.”
The new beverages are available in iced latte, iced vanilla latte and iced mocha flavors and have a suggested retail price of $1.49 for a single can and $4.99 for a four-pack.