Seattle's Best introduces R.-T.-D. coffees

by Staff
Share This:

SEATTLE — Seattle’s Best Coffee is launching a line of branded ice latte coffee drinks, effectively entering the brand into the ready-to-drink coffee category.

The new products are being introduced through the North American Coffee Partnership, which is a joint venture between Starbucks Corp. and Pepsi-Cola North America Beverages.

“We are well-positioned to continue the growth of Seattle’s Best Coffee by broadening our overall portfolio and awareness in new channels, bringing new customers to the brand,” said Michelle Gass, vice-president of franchise development. “By entering the growing ready-to-drink coffee category, Seattle’s Best Coffee is able to meet the needs of more specialty coffee consumers looking for a high-quality, uncommonly smooth ready-to-drink coffee experience.”

The new beverages are available in iced latte, iced vanilla latte and iced mocha flavors and have a suggested retail price of $1.49 for a single can and $4.99 for a four-pack.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.