O.N.E. Drinks adds coconut beverage for children
November 1, 2010
by Eric Schroeder
LOS ANGELES — O.N.E. Drinks has extended its product line with the launch of O.N.E. Kids — a blend of coconut water and fruit juice.
“From our inception, providing healthy options for people of all ages has been one of our driving motivations,” said Rodrigo Veloso, founder and chief executive officer. “With O.N.E. Coconut Water and O.N.E. Active we reach many people. Now, we are excited to provide this new offering especially for children, who can benefit tremendously from a lower sugar alternative and from the hydrating effects of coconut water.”
O.N.E. Kids is available in natural product stores and supermarkets nationwide.
Additionally, O.N.E. has entered a license agreement with Jamba Juice Co. to launch a line of ready-to-drink coconut water fruit juice blends.
“We are delighted to partner with O.N.E. to develop such a unique line of great-tasting, high-quality, better-for-you beverages that delivers on health and wellness trends,” said James D. White, chairman, president, and c.e.o. of Jamba Juice Co. “Coconut water, and the healthy and natural isotonic benefits it embodies, is a perfect fit for an active lifestyle brand such as Jamba. O.N.E. is a pioneer in the category and shares our values and passion for actively engaging consumers to eat well and live healthy lives.”