Fairchild joins Gatorade in marketing role

by Eric Schroeder
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CHICAGO — Andrea Fairchild has joined The Gatorade Co., a division of PepsiCo, Inc., as vice-president of brand marketing. Ms. Fairchild most recently spent the past 10 years with Nike, where she was responsible for driving global business growth for the company’s Women’s Training category.

In her new position at Gatorade, Ms. Fairchild will help guide and implement the brand’s overall strategic vision, beginning with the spring 2010 launch of the G Series. She also will help Gatorade identify future innovation opportunities as well as lead Gatorade’s move into sports performance retail channels.

“Andrea’s experience and leadership will help her hit the ground running as Gatorade continues to transform from a sports drink to a sports performance innovation company,” said Sarah Robb O’Hagan, the company’s chief marketing officer. “I’m thrilled to be adding Andrea to our talented roster, and her marketing expertise and knowledge of sports will help the brand as we appeal to a wider range of athletes and active people.”

Prior to joining Nike, Ms. Fairchild spent time leading marketing and retail efforts for specialty retailers.

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