Jamba Juice launches hot beverages
March 2, 2010
EMERYVILLE, CALIF. — Jamba Juice is introducing Jamba Juice Hot Blends beverages, a line of organic hot blended beverages. The line comes in four flavors: original spiced chai tea, perfectly chocolate chai tea, heavenly green tea, and classic hot chocolate.
“Launching the new Hot Blends beverage line is definitely a breakthrough for us,” said James D. White, president and chief executive officer. “We are confident our customers will find our new offerings provide the delicious taste and health benefits people expect from teas, but in a way that is unique to Jamba. Building on the spin of the blender and taking it from cold smoothies to hot beverages is something that hasn’t been done before, and we are excited to offer customers innovative hot drink options for the first time.”
Jamba Juice also will offer a profile of six Mighty Leaf organic whole-leaf teas, which will allow customers to enjoy natural teas that pair with Jamba Juice oatmeal and newly introduced baked goods. In addition, the company will offer Heavenly Green Tea, an organic green tea latte made with green tea from Japan.
“The tea category is one of the fastest growing beverage segments fueled by both healthy eating and the need for convenience,” said Susan Shields, chief marketing officer. “We wanted to ensure we were going to stand out in this category, offering a product that is unique to Jamba Juice both in presentation as well as taste and quality. In response, we came up with a line that has both a wide variety of flavor profiles while still maintaining our zero grams trans fat, no artificial ingredients, no artificial flavors and no high-fructose corn syrup standards.”