Sunsweet Growers invests in Herbal Water
March 1, 2010
by Keith Nunes
YUBA CITY, CALIF. — Sunsweet Growers Inc. has taken an equity investment in Herbal Water, the manufacturer of herbal infused flavored water sold under the Ayala’s Herbal Water brand. Terms of the agreement were not announced.
In addition to the investment, Sunsweet will collaborate with Herbal Water in the marketing, sale and distribution of Ayala’s Herbal Water.
“Our company has always been committed to delivering the highest quality, natural and wholesome fruits and juices that not only taste great, but they are also healthy,” said Dane Lance, global executive vice-president of sales and marketing for Sunsweet Growers. “This is why our new partnership with Herbal Water makes sense. Herbal Water’s corporate vision and its unique line of herb infused water fit the healthy whole-foods-from-the-earth philosophy upon which our company was founded.”