Caribou to be first in U.S. to offer sustainable coffee
April 8, 2010
by Eric Schroeder
MINNEAPOLIS — Caribou Coffee Co. on April 7 said it will become the first U.S. coffee retailer to commit to buying 100% Rainforest Alliance Certified coffee. The company, which will offer two new 100% Rainforest Alliance Certified blends — Lacuna and Lakeshore Blend — beginning April 15, said it plans to have all its coffee sourced from Rainforest-certified farmers by the end of 2011.
“Caribou Coffee recognizes that a good cup of coffee goes beyond taste — it starts with farming practices that are environmentally and socially responsible,” said Chad Trewick, senior director of coffee and tea for Caribou Coffee. “One hundred per cent certification is a very aggressive goal but one that we’re proud to set. We’re helping ensure that our customers get premium coffee and our sourcing partners benefit environmentally, socially and economically.”
In addition to the Lacuna and Lakeshore Blend, Caribou offers five other blends that are 100% Rainforest Alliance Certified: Colombia Timana, Guatemala El Paraiso, Sumatra Samosir Batak, La Minita Peaberry and Costa Rica Sombra del Poro. Nearly all of the company’s blends are at least 30% certified, and more than 85% are expected to be certified in 2010.