Crystal Light launches Pure Fitness
April 20, 2010
TARRYTOWN, N.Y. — Crystal Light is launching Crystal Light Pure Fitness as a low-calorie fitness beverage mix with no artificial flavors, colors, preservatives or sweeteners.
“It’s important for people to keep adequately hydrated,” said Karan Bajaj, senior brand manager. “And women who drink Crystal Light actually drink 20% more water. Now, with Pure Fitness there’s a whole new option for people who want to water their bodies deliciously — a naturally sweetened, low-calorie refreshing beverage.”
The product comes in lemon lime, strawberry kiwi or grape flavors and has 15 calories per serving. It is sweetened with evaporated cane juice and Truvia, and one packet may be used with a 16.9-oz bottle or glass of water.