POM introduces recovery beverage

by Keith Nunes
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LOS ANGELES — POMx Antioxidant Recovery is a new beverage from POM Wonderful. The product is designed for athletes who are training and seeking a beverage that will speed muscle recovery and reduce muscle soreness.

Polyphenol antioxidants are the active ingredient that aid in recovery. According to POM Wonderful, a placebo-controlled, double-blind crossover study showed that when research subjects consumed a daily dose of POMx (equivalent to a 2-oz serving of POMx Antioxidant Recovery) they experienced over 30% less strength loss as well as 28% less muscle soreness compared to the placebo. Conducted at the University of Texas at Austin and published in the March issue of Medicine & Science in Sports & Exercise, the study is the first to link the daily intake of polyphenol antioxidants from Wonderful variety pomegranates with a boost in exercise performance.

POMx Antioxidant Recovery is currently only available on-line through www.pomwonderful/recovery. One bottle, which is the equivalent of 8 2x doses have a suggested retail price of $24.95.
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