Starbucks introduces Natural Fusions line
May 17, 2010
SEATTLE — Starbucks Coffee Co. has introduced Starbucks Natural Fusions, a naturally flavored premium coffee line. The new line is available in three flavors: vanilla, caramel and cinnamon.
“We’ve taken our 40 years of expertise in roasting and blending the highest-quality coffee in the world and applied it to the concept of flavored coffee,” said Annie Young-Scrivner, global chief marketing officer. “Starbucks has had a successful packaged coffee business in the grocery aisle for more than 10 years, and this in part is because we listen to our consumers, of whom nearly 60% enjoy flavored coffee. These new coffees provide the Starbucks coffee taste that people expect with just the right amount of flavorand will deliver on our promise of a quality cup of coffee.”
The coffees will be available in 11-oz packages for a suggested retail price of $8.99, and the products will be sold beginning in June.