Nestle expands Juicy Juice beverage line
June 24, 2010
by Eric Schroeder
GLENDALE, CALIF. — Nestle USA has added to its Juicy Juice line with the launch of Juicy Juice Sparkling, a natural, lightly carbonated fruit juice beverage with no added sugar, artificial colors or flavors.
“Kids love the refreshment of carbonated drinks — especially as they get older, become more independent and see other kids drinking them,” said Victoria Nuevo-Celeste, brand manager for Juicy Juice. “However, sodas and other sugar-added drinks can lack the nutritional benefits that kids need, plus they are often loaded with artificial colors and flavors. Nestle Juicy Juice Sparkling is a great way to provide kids with a fizzy beverage that tastes great and is a nutritious option.”
Juicy Juice Sparkling fruit juice beverages blend 70% real fruit juice with 30% lightly carbonated water. Each flavor counts as one serving of fruit toward the daily recommended intake.
The juice beverages are available in 8.4-oz cans in three flavors — apple, berry and orange — at a suggested retail price of $2.68 to $2.99 for a four-bottle, multi-pack, or in single-serve cans for 99c. They also are available in select schools and children’s recreational areas.