Water soluble astaxanthin
June 15, 2010
BURLINGTON, N.J. — Fuji Health Science, Inc. has introduced AstaREAL Clear 75, a water soluble astaxanthin that features antioxidant properties and is intended for the ready-to-drink functional beverage market. The launch follows the ingredient attaining GRAS (generally recognized as safe) status from the Food and Drug Administration.
“These two milestones clearly provide the market with the opportunity of expanding the use of astaxanthin into both the food industry as well as the untapped beverage market segment,” said Yasuko Kuroda, vice-president of Fuji Health Science. “To achieve this we will be introducing AstaREAL Clear 75 to the food industry at the I.F.T. in July.”
AstaREAL astaxanthin is a member of the carotenoid family of natural pigments closely related to beta carotene, lycopene and lutein. It is a natural antioxidant that also gives the pink and orange color to salmon, shrimp and lobster.