Campbell launches V8 V-Fusion + Tea
July 22, 2010
CAMDEN, N. J. — Campbell Soup Co. is launching V8 V-Fusion + Tea juice beverages.
“People love V8 V-Fusion beverages for their fruit flavor and the convenience of drinking their vegetables,” said Dale Clemiss, vice-president of beverage marketing for V8 beverages. “Now we’re giving people a new reason to enjoy our beverages by introducing a juice beverage with a hint of natural green tea — an increasingly popular light and nutritious beverage choice. The result is a unique combination of refreshing taste and nutrition you can’t get from any other beverage on the market.”
The new drink has a combined serving of vegetables and fruit along with antioxidants from natural green tea for 50 calories a serving. The new product has a suggested retail price of $3.99 for a 46-oz bottle.