Unwind relaxation beverage hits market

by Eric Schroeder
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MEMPHIS, TENN. — Frontier Beverage Co. is introducing Unwind, a new low-calorie “relaxation” beverage featuring melatonin, valerian root, rose hips and passion flower.

Unwind is available in Citrus Orange in a 16-oz can on the company’s web site, www.unwindbeverage.com, and, in mid-summer 2010, will be available in three lightly-carbonated flavors — Goji Grape, Pom Berry, and Citrus Orange — all in 12-oz cans containing 40 calories and 10 grams of sugar each.

“Relaxation beverages received a boost in initial awareness when they were named a top trend for 2010 by both ‘Good Morning America’ and ‘The View,’” said Terry Harris, chief executive officer of Frontier Beverage Co. “Unwind takes this trend to the next level by allowing consumers to relax and renew themselves with each serving, providing a soothing experience for both the mind and body.”

Unwind has a suggested retail price of $1.99 to $2.49.

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