Campbell launches V8 Spicy Hot low sodium juice
August 27, 2010
by Eric Schroeder
CAMDEN, N.J. — Campbell Soup Co. has introduced V8 Spicy Hot low sodium 100% vegetable juice. Each 8-oz glass of the juice contains two full servings of vegetables, 50 calories and 140 mg of sodium. By comparison, original Spicy Hot V8 100% vegetable juice contains 480 mg of sodium per serving.
“We’re pleased to offer a kicked up version of our original low sodium V8 juice, which has been a fast-growing part of the V8 franchise over the years,” said Dale Clemiss, vice-president of beverage marketing. “People often associate less salt with less flavor. But, V8 Spicy Hot low sodium offers the spice and heat people are looking for that’s not often found in low-sodium products.”
V8 Spicy Hot low sodium 100% vegetable juice has a suggested retail price of $3.99 for a 46-oz bottle.