Honest Tea launches beverage with stevia

by Staff
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NEW YORK — Honest Tea has launched Passion Fruit Green Tea with Maqui Berry. The ready-to-drink organic beverage is sweetened with stevia.

“This drink took longer than usual to develop,” said Seth Goldman, president and chief executive officer. “We’ve been working with stevia leaves for years. First it wasn’t allowed as an ingredient in beverages, and then once it gained F.D.A. approval it was hard to formulate a drink that met our goals for taste and function. But after a lot of hard work, we’ve surprised ourselves with how delicious it tastes. The packaging reflects our message perfectly.”

With no calories or sugar, the product will be available at stores in the New England and Mid-Atlantic region for a suggested retail price of $1.79 for an 8-oz bottle. Distribution will expand to the West and East coasts in September.

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