Starbucks launching flavored Via varieties
August 30, 2010
SEATTLE — Starbucks is introducing Via Flavored Coffee as a part of the Via Ready Brew line in the United States and Canada this fall. The new products will include vanilla, mocha, caramel and cinnamon spice natural varieties.
“We know 60% of our customers drink coffee with flavor, and now they will have access to high-quality Arabica coffees with natural flavors as only Starbucks can deliver,” said Annie Young-Scrivner, chief marketing officer. “The launch of Starbucks Via Flavored Coffees demonstrates our drive to inject innovation into the coffee category, deliver products our customers are looking for and allows us to grow the business globally.”
The new products are flavored naturally, and the expansion is helping the company expand its business by having instant and ground flavored coffee in a variety of different distribution channels.