Starbucks unveiling reserve coffee line
August 17, 2010
SEATTLE — Starbucks is launching Starbucks Reserve, a line of single-origin coffees that will be available in select markets this fall.
“For nearly 40 years, our coffee buyers have traveled the world discovering the most exquisite tastes to appear in a coffee cup,” said Dub Hay, senior vice-president of coffee and global procurement for Starbucks. “Sometimes we encounter a truly rare and special coffee, and we can only purchase a small quantity. Starbucks Reserve represents our heritage as a purveyor of the world’s finest coffees, and we’re thrilled to offer our customers passage on this journey of discovery.”
The first offering in the line will be Galapagos San Cristobal, which originates in San Cristobal, one of the oldest geological locations in the Galapagos Islands. This and other Reserve coffees will be available for sale as whole bean half-pound packages, and in select markets they will be available brewed by the cup. The suggested retail price for a half-pound of whole bean starts at $12.50, and a 12-oz cup of Galapagos San Cristobal brewed by the cup starts at $2.95.
The new coffees will be available in New York City, San Francisco, Los Angeles, Washington, Boston, Seattle, Portland, Ore., Chicago, Dallas, Philadelphia, Atlanta and Miami.
Beginning in October, the company will introduce up to four exclusive coffees in the line that will be available for a limited time, including Aged Sulawesi Kalosi, El Salvador Montecarlos Estate Pacamara, Nicaragua Corcasan Fair Trade Certified and Brazil Sul de Minas Peaberry.