Pepsi in radical overhaul of Sierra Mist brand
September 22, 2010
PURCHASE, N.Y. — Pepsi-Cola North America Beverages has changed the name, formula, logo and package design of its Sierra Mist lemon-lime soda. PepsiCo is touting new Sierra Mist Natural as the “reinvention of lemon-lime soda made with only five simple and natural ingredients,” including real sugar.
“New Sierra Mist Natural has been stripped of everything artificial and is naturally sweetened with real sugar so that the crisp, clean taste of lemon-line shines through,” said Kristina Mangelsdorf, vice-president of Natural and Flavored Sodas at PepsiCo. “It’s a big, bold innovation that shakes up the world of sodas with its surprisingly authentic simplicity — making Sierra Mist Natural a beverage that’s in line with the times and consumer preference.”
PepsiCo said it will be putting a full year’s worth of media investment into the fourth quarter of 2010 to support the Sierra Mist Natural brand. Included in the investment will be television advertisements appearing during high profile programming such as “Dancing with the Stars” and “The Event,” as well as print advertisements planned for Men’s Journal, Everyday Food and People Magazine.
“Sierra Mist Natural is the first major innovation to come out of Pepsi Americas Beverages following our bottler integration,” Ms. Mangelsdorf said. “We know that we have a product our consumers will love and with the support of our full system behind us we know we can win in the marketplace.”