Seattle's Best launches iced canned lattes
Jan. 26, 2011
SEATTLE — Seattle’s Best Coffee is launching a new line of iced canned lattes. The line includes an iced latte, iced vanilla latte and an iced mocha latte, and the national roll-out follows a test on the West coast last year.
“With this move, we’ve continuing to deliver on our ‘Anywhere Great Coffee Is Needed’ strategy by bringing a new kind of convenience to iced coffee, which is the fastest growing segment in premium coffee,” said Michelle Gass, president. “Through our test we confirmed consumers are looking for a great-tasting iced coffee beverage in an on-the-go format, and at only 130 calories per serving, it’s a product they can enjoy at breakfast and throughout the day.”
The new beverages will be available at major grocery, convenience and other retail stores beginning in late January for a suggested retail price of $1.49 for a 9.5-oz can and $4.99 for a four-pack.