Hain Celestial introduces energy shots
Nov. 14, 2011
MELVILLE, N.Y. — Kombucha Energy Shots is the newest product introduced by The Hain Celestial Group, Inc. The company said the new product’s natural ingredients allow it to fill a void in the energy shot marketplace.
Sold under the Celestial Seasonings brand, the energy shots are made from kombucha, which is a black tea that contains enzymes, probiotics cultures and acids. The shots also include caffeine, guarana, B vitamins and ginseng.
“Our new Kombucha Energy Shots help satisfy the need for an all-natural and healthful option in the energy shot category,” said Blake Waltrip, vice-president and chief marketing officer. “Consumers have told us that the energy boost provided by kombucha is the primary reason they enjoy it, and Kombucha Energy Shots support natural energy while meeting our high standards for quality.”
Packaged in a single-serve, 2-fluid oz bottles, the shots are available in three flavors — citrus, berry and pomegranate.