New juice to offer three daily servings of vegetables
Nov. 15, 2011
by Keith Nunes
MIDDLETOWN, N.J. – The FaVe Juice Company has introduced FaVe, a beverage the company claims offers three daily servings of vegetables and has 60 calories. FaVe said it uses a patented process to achieve the new beverage’s level of nutrition.
“Daily fruit and vegetable servings are very important,” said David Kirkpatrick, chief marketing officer. “The U.S.D.A. MyPlate suggests an average of 9 to 10 servings is optimal – but most Americans average less than half this amount, or about four servings per day.”
The new product is made with fruit and vegetable juices and has a simple label that does not feature preservatives or any added sweeteners, according to the company.
The new beverage will make its debut in January and be sold nationwide.