Starbucks to partner with Courtesy Products
Feb. 15, 2011
by Keith Nunes
SEATTLE — The Starbucks Coffee Co. is entering into an agreement with Courtesy Products, a provider of in-room coffee service to hotels, to offer Starbucks ground coffees for use in Courtesy’s CV-1 on-demand brewed coffee system. The CV-1 system is used in approximately 500,000 hotel rooms throughout the United States, and Starbucks coffees will be available for use in the system starting this fall.
“The single-serve coffee category in the U.S., and much of the world for that matter, is in its beginning stages of development,” said Jeff Hansberry, president, Starbucks Consumer Products Group. “At this very early stage, there are numerous contenders and no demonstrated, long-term winners related to either format or machines.
“Following our very successful introduction of Starbucks VIA Ready Brew in the U.S. and into a growing number of international markets, Starbucks will continue to explore the many single-serve and on-the-go solutions and options available to us, and to participate in those where we can better and more conveniently serve our customers wherever they may be. Look for further announcements from Starbucks as we continue to expand our presence in the premium single-serve category.”