Forward Foods introduces protein shake
March 23, 2011
by Keith Nunes
CARSON CITY, NEV. — Forward Foods L.L.C. has extended its Detour brand of nutrition products with the introduction of the Detour Lean Muscle high protein shake. The shake features 32 grams of protein, 2,000 mg of omega-3 fatty acids as well as a variety of vitamins and minerals.
“Our consumer research shows that athletes of all levels consider building lean muscle and maintaining a tone body to be central to their physical goals, and they’re looking for a variety of protein sources, including ready to drink beverages to help them reach that goal,” said Patrick Muldoon, chief executive officer of Forward Foods.
The new line has two varieties, chocolate and vanilla, and it will be available in health and fitness retailers beginning in April.