Mars Drinks to offer Alterra Coffee
March 14, 2011
WEST CHESTER, PA. — Mars Drinks, a business unit of Mars, Incorporated, has announced it is making the Milwaukee-based Alterra Coffee brand available nationwide though the Flavia Fresh Release System.
“We searched far and wide to find a hard-working, full-flavored coffee to enhance our specialty offerings, and we found it in Milwaukee, Wisconsin,” said Martin Radvan, president of Mars Drinks. “Alterra is a beloved brand throughout the Midwest and an icon in the specialty coffee industry. We are thrilled to bring this high-quality brand to offices all over the country.”
Mars announced last April that it had purchased the global rights to the Alterra brand, and Alterra currently operates a roasting facility and 12 cafes and kiosks throughout the Milwaukee-area and is available outside the Midwest through the Flavia Fresh Release System.
Mars Drinks now offers more than 25 combinations of premium coffee, cappuccinos, lattes, mochas and espresso-style drinks as well as Dove hot chocolate and specialty teas from The Bright Tea Co.