Green Mountain, ConAgra in Swiss Miss cocoa pact
April 21, 2011
by Eric Schroeder
WATERBURY, VT. — Green Mountain Coffee Roasters, Inc. and ConAgra Foods, Inc. have reached an agreement to make Swiss Miss Hot Cocoa available in K-Cup portion packs for the Keurig Single-Cup Brewing System. Financial terms of the agreement were not disclosed.
The new Swiss Miss K-Cup portion pack will be offered in a variety of at home channels for Keurig consumers beginning in August 2011, and will be offered alongside Café Escapes, a line of dairy-based beverages in K-Cup portion packs geared to adult consumers.
“We are excited to welcome Swiss Miss into the G.M.C.R. family and to offer Keurig users the leading hot cocoa brand in K-Cup portion packs,” said Lawrence J. Blanford, president and chief executive officer of G.M.C.R. “With Swiss Miss, we are adding another valued partner that expands consumer choice within the Keurig Brewing System.”
Swiss Miss was first introduced in grocery stores in 1959, and currently ranks as the top-selling brand in the hot cocoa market, according to SymphonyIRI Group, a Chicago-based market research firm.
“The Keurig Brewing System will be a brand new way consumers can easily make and enjoy a mug of Swiss Miss Hot Cocoa,” said David Palfenier, president of Consumer Foods at ConAgra Foods. “Swiss Miss is proud to have the most loyal consumers of all hot cocoa brands, and we know they will be excited to experience our hot cocoa in this new format.”