V8 introduces energy beverages
May 31, 2011
CAMDEN, N.J. — The Campbell Soup Co. is expanding its V8 brand with alternative energy drinks.
The new V8 V-Fusion + Energy drinks and V8 Energy Shots provide a healthier alternative to most energy drinks as they have one combined serving of vegetables and fruit as well as green tea extract. The drinks will come in pomegranate/blueberry and peach/mango varieties. The V-Fusion + Energy drinks have green tea extract and 80 mg of caffeine with 50 calories per can. The energy shots have green tea extract and a blend of nine vegetable and fruit juices as well as many vitamins.
“We are branching into the energy drink market with the kinds of nutritious beverages V8 is known to deliver,” said Dale Clemiss, vice-president of V8 Beverages. “People can now feel good about drinking an energy drink or shot with a combined serving of vegetables and fruit and powered naturally by green tea.”
The beverages will be available at select Wal-Mart stores for a suggested retail price of $3.98 for a six-pack of the beverages and $2.99 for a 2.5-oz shot and $4.99 for a two-pack of the shots.