Nestle launches Aguas Frescas bottled beverage
June 1, 2011
by Eric Schroeder
GLENDALE, CALIF. — Nestle USA has introduced a new bottled beverage, Aguas Frescas, in three flavors: Jamaica, Tamarindo and Horchata. Based on traditional Hispanic beverages, Nestle Aguas Frescas are 100% natural.
Nestle Aguas Frescas Jamaica is made from hibiscus flowers, and Tamarindo is made from tamarind puree. Both are considered an excellent source of vitamin C. Nestle Aguas Frescas Horchata is made from rice and cinnamon, and is an excellent source of calcium.
“Consumers with roots in the Hispanic culture will find that Nestle Aguas Frescas reminds them of home, of growing up,” said Juan Motta, head of domestic emerging markets for Nestle. “It’s another way to blend the best of two cultures. Nestle Aguas Frescas delivers the refreshing and authentic taste of home with the convenience of a ready-to-drink format for the U.S. lifestyle.”
Nestle Aguas Frescas is available in 14-oz and 20-oz bottles, for a suggested retail price of $1.79-$1.99.