SoBe adds three coconut water flavors
Jan. 9, 2012
by Eric Schroeder
PURCHASE, N.Y. — SoBe, a PepsiCo, Inc. brand, has expanded its line of SoBe Lifewater to include three new coconut water flavors: pacific coconut, pomegranate nectarine and mango mandarin.
“SoBe Lifewater with Coconut Water flavors are a new twist on a hot trend,” said Rebecca Granne, senior marketing director for SoBe. “We’re delivering unique ‘flavors with benefits,’ three great tasting flavor blends that are infused with coconut water, naturally sweetened and a great way to get hydrated.”
The waters are available in 20-oz bottles at a suggested retail price of $1.49.