Green Mountain adding new brewing platform

by Eric Schroeder
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BOCA RATON, FLA. — Saying “it’s first and foremost all about great coffee, taking that experience to a whole new level,” Larry Blanford, president and chief executive officer of Green Mountain Coffee Roasters, Inc., elaborated on the Waterbury, Vt.-based company’s latest innovation — the Keurig Vue brewer — at the Consumer Analyst Group of New York conference Feb. 21 in Boca Raton.

Introduced earlier this month, the Keurig Vue uses custom brew technology to adjust water pressure, timing and airflow to allow consumers to brew to better suit their taste preference. Additionally, the brewer allows consumers to brew a larger cup — up to 18 oz — and allows for a brewing temperature between 187 and 197 degrees.

“Consumers said that while this is first and foremost about great coffee, they enjoy variety, and with this brewer, from the ground up for the first time, we were able to … leverage our brewing engineering capability and our beverage capability to make a brewing system that not only delivers great coffee but is capable, as we go into the future, of more easily accommodating additional beverage products,” Mr. Blanford said. “We’re starting with new cafe-like beverages, where there is both a frosting cream portion pack, a creamer portion pack that you follow with coffee for a cafe-like beverage, but more to come.”

Mr. Blanford said the portion pack is new and does not work in the existing K-Cup brewers. K-Cup portion packs don’t work in the Vue brewer, either, he said.

“This portion pack in combination with new brewing technology, which varies pressure and airflow and time, allow us to produce all these great beverages,” Mr. Blanford said.

Vue portion packs will be available in more than 30 varieties, and G.M.C.R. said it has reached agreement with the J.M. Smucker Co. to include the Folger’s Gourmet Selections and Millstone brands as part of the Vue system.

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