PapaNicholas introduces 'hyper-caffeinated' coffee
Feb. 24, 2012
BATAVIA, ILL. — PapaNicholas Coffee Co. is introducing Versanto Force 3X, a new coffee line being marketed as “hyper-caffeinated.”
The new line comes in three varieties — high octane premium, supersonic cinnamon and vortex vanilla — for a suggested retail price of $10.99 for a 10-oz bag.
“It doesn’t take a rocket scientist to see the long lines at coffee shops and empty shelves of energy drinks to know what people are after,” said Paul D. Goudreault, marketing manager. “However, it does take a rocket scientist to create an all-natural hyper-caffeinated coffee with exceptional taste. And that’s precisely what we’ve done with Versanto. Coffee snobs and caffeine heads alike love the taste of Versanto.”
The coffee uses a blend of Arabica coffees and guarana extract.