Skinny, Cliffstar ink strategic agreement
Feb. 22, 2012
by Eric Schroeder
BALA CYNWYD, PA. — Cott Corp. exclusively will manufacture and distribute Skinny Nutritional Corp.’s line of Skinny Water zero-calorie enhanced beverages to selected new and existing customers through its retail channels under an agreement between Skinny Water and the Cliffstar subsidiary of Cott Corp.
According to the companies, the agreement spans beverage production, raw materials procurement, research and development, freight management and retail inventory management.
“We are extremely excited to announce this strategic relationship with Cliffstar,” said Michael Salaman, chief executive officer of Skinny Nutritional Corp. “This agreement allows us to do business with some of the largest retailers in the country and concentrate our resources on marketing and sales. We will be closely working with Cliffstar to introduce and aggressively market Skinny Water throughout the territory.
As demand continues to rise, our retail channels are becoming increasingly aware that the concept of ‘Skinny’ works everywhere.”
The Skinny Water lineup features eight flavors, including acai grape blueberry (Hi-Energy), raspberry pomegranate (Crave Control), lemonade passionfruit (Total-V), orange cranberry tangerine (Wake Up) and as part of its “Sport” line: blue raspberry (Fit), pink citrus berry (Power), kiwi lime (Active) and goji black cherry (Shape).