Jamba Juice expands juice blends
March 6, 2012
EMERYVILLE, CALIF. — Jamba Juice is launching its juice blends platform in more than 700 stores, and the new offerings will complement the existing fresh-squeezed carrot, orange and wheatgrass juice products. The new blends include a juice blend of fresh squeezed orange juice, carrot juice and bananas, a juice blend of fresh-squeezed orange juice and mangos, and a juice blend of fresh-squeezed orange juice, strawberries, blueberries and raspberries.
“The expansion of our fresh juice offerings is only phase one of our fresh juice initiative with more to come,” said James D. White, chairman, president and chief executive officer. “We will continue to innovate in the health and wellness pace and have plans concurrent with our ‘Store of the Future’ work to deliver new juice bar concepts in San Francisco, New York, Los Angeles and Seattle. We will continue to look for bolt-on acquisitions to expand our fresh juice offerings and … enhance our legacy in fresh fruit and vegetable juicing.”