Starbucks opens first Evolution Fresh store
March 19, 2012
SEATTLE — Starbucks Coffee Co. has opened the first Evolution Fresh juice store in Bellevue, Wash. four months after acquiring Evolution Fresh, Inc.
The company said the store opening positions Evolution Fresh as a leader in the $3.4 billion cold-crafted juice category and introduces customers to a unique premium juice and food experience. The store also offers wraps, salads, soups and more.
“Evolution Fresh is a revolutionary new approach to serve our changing lifestyles,” said Arthur Rubinfeld, president of global store development. “The Evolution Fresh store offers super-premium juices and foods that are alive with fresh-picked, natural flavor and taste great.”
The Evolution Fresh brand also will cycle into grocery channels with new branding that reflects the juice is never heated due to the use of high-pressure processing.
“Evolution Fresh sets a new standard in premium cold-crafted juice,” said Jeff Hansberry, president of channel development. “We are making real juice that has more of the nutrients and flavors from the fruits and vegetables from which it comes from. We have a tremendous opportunity to change people’s lives not only by making premium-quality natural juices and foods more readily available but also by offering an extensive variety of choices for customers to select the best options for their lifestyle.”