Family Dollar, PepsiCo ink beverage deal
April 16, 2012
by Eric Schroeder
MATTHEWS, N.C. — Family Dollar Stores, Inc., which operates 7,100 stores in 45 states, has reached agreement with Purchase, N.Y.-based PepsiCo, Inc. to sell the latter company’s beverages. The multi-year partnership provides Family Dollar customers with more beverage choices, while expanding the retailer’s base of national brands.
“At Family Dollar, our goal is to provide our customers with choice, value and convenience,” said Michael Bloom, president and chief operating officer of Family Dollar. “Our partnership with PepsiCo complements our current offerings and gives our customers more of their favorite beverage products, including Pepsi, Mountain Dew and Lipton teas.”
Al Carey, chief executive officer of PepsiCo Americas Beverages, said the partnership will allow PepsiCo to market its beverage brands alongside its Frito-Lay snacks at the stores. Family Dollar also offers other PepsiCo brands such as Gatorade and Quaker products.