Tropicana expands Trop50 products
April 24, 2012
CHICAGO — Tropicana is expanding its Trop50 offerings by adding a Juice with Tea line and a Trop50 Red Orange variety.
The Trop50 Juice with Tea line includes Peach with White Tea, Raspberry with Green Tea, and Pear Lychee with White Tea varieties.
The Trop50 Red Orange product uses red oranges for a new look and taste.
“Trop50 is one of the most successful new product launches in the last five years,” said Kate Keller, Trop50 director of marketing. “It’s clear we’re easing the tension for consumers who love fruit juice but also are sugar and calorie conscious. These leading-edge flavors give people even more ways to enjoy refreshing fruit juice goodness throughout the day.”